Georgia is set to host the national edition of the Young Lions competition, offering a platform for the country’s rising creative professionals.

The event will run from March 21 to 30, 2026, forming part of the globally recognised Cannes Lions International Festival of Creativity.

The competition is designed for participants under 30, challenging teams of two to develop innovative campaigns or creative solutions for real brands or social causes within a limited timeframe, typically between 24 and 48 hours.

Across categories such as Print, Film, Digital, Media, and PR, participants gain valuable exposure, with winners receiving recognition that can significantly advance their careers.

In Georgia, the initiative continues to be supported by TBC Bank, which acts as a key partner and the official presenter of the Marketer category.

The national competition aims to identify and nurture emerging talent, welcoming not only agency professionals but also students and in-house creative teams from various industries.

Winning teams will go on to represent Georgia at the global finals in Cannes, joining one of the most influential gatherings in the international creative sector.

The event will also include the presentation of the Nika Gujejiani Award, honouring individuals who have made a notable contribution to the development of the creative industry in Georgia.

Through initiatives like this, TBC Bank continues to play an active role in supporting young talent, encouraging innovation, and strengthening the country’s creative ecosystem on a global scale.