Privacy Policy — Last Updated: March 26, 2023

Tiflis Fashion (“we,” “our,” “us”) operates from Pekini Street 12-1, 0160 Tbilisi, Georgia. This Privacy Policy describes how we collect, use, store, and share personal information obtained through our website, mobile experiences, social media pages, and any services linked to this notice. By using our platforms, you agree to the practices outlined below.


1. Information We Collect

We collect information to operate our services, communicate with readers, process transactions, and maintain secure functionality. This may include:

  • Information you provide directly — name, email, address, phone number, profile details, messages, purchase data, and submitted forms.
  • Account and login data — if you create an account, we store credentials necessary to operate it.
  • Technical and device data — IP address, browser type, device identifiers, cookies, log data, and usage metrics.
  • Marketing/communication preferences — newsletter choices or event-subscription settings.
  • Social media data — information visible when interacting with our official profiles.
  • Application-related data — if you apply for collaborations or positions with us.

We do not knowingly collect information from individuals under the age of 16.


2. Cookies & Tracking Technologies

We use cookies and similar tools to maintain essential website functionality, analyze website performance, personalize content, and display marketing aligned with your interests. You may adjust cookie choices through your browser or our cookie banner.

  • Essential cookies — required for login, navigation, and secure operation.
  • Analytics cookies — help us understand user behavior and improve content.
  • Marketing cookies — used by us or trusted partners to tailor advertising.
  • Embedded content cookies — required for social media widgets or media players.

3. Social Media Platforms & Joint Processing

We maintain public profiles on platforms such as Facebook, Instagram, X (Twitter), Snapchat, and YouTube. When you interact with our pages, these companies may collect usage insights independently or jointly with us. We receive aggregated statistics only and cannot identify you individually from that data.

In relation to Facebook Page Insights, we and Meta Platforms share responsibility for certain processing actions. Meta determines how it uses data for its own purposes. For privacy settings, advertising choices, and rights available directly through Meta, you may manage preferences via Facebook’s account settings.

Because social platforms control the technical environment and information stored on their systems, requests regarding data collected by those platforms are generally resolved fastest when submitted directly to each platform.


4. Login with Facebook

If you choose to register or sign into your Tiflis Fashion account using your Facebook profile, you will be redirected to Facebook to authenticate. We do not receive your password. Depending on your Facebook settings, we may obtain your name, email address, profile image, or other publicly shared details.

Once authorized, Facebook confirms that your account is linked to our website. Data transfers through Meta may rely on the EU-U.S. Data Privacy Framework where applicable.


5. Additional Social Media Profiles

X (formerly Twitter)

We use X to communicate with our audience. X may generate behavioral profiles through cookies or analytics tools. We may access anonymized statistics such as user demographics or engagement numbers. Processing by X is based on its own privacy rules and may occur for advertising or analytics purposes.

Snapchat

Our Snapchat channel allows us to share visual content. Snapchat may record user behavior to create interest profiles. We receive only aggregated statistics such as demographic breakdowns and content interaction data. Snapchat may process information under the EU-U.S. Data Privacy Framework.

YouTube

Our YouTube presence is hosted by Google. Google collects usage and advertising-related data to improve services and personalize content. We receive high-level statistics such as watch times and audience demographics. Processing by Google is governed by the Google Privacy Policy.


6. Newsletter & Marketing Communication

If you subscribe to our newsletter, we collect your email address and, optionally, other information you choose to share (such as preferences or purchase history). We use this data to deliver content, offers, or event announcements relevant to your interests.

We may use trusted service providers for sending campaigns and managing subscriber data. These partners may store information in the United States under approved data transfer mechanisms.

Our emails may include tracking pixels to help us understand which links are clicked or which topics interest readers. This information is used only in a pseudonymous manner to improve our communication.

You may unsubscribe at any time using the link included in every email.


7. Affiliate Links

We sometimes use affiliate links to recommend products or services. When such links are clicked, we may log the interaction to evaluate performance. Our partners may combine this event with information from their shops to generate anonymous statistics. Cookie-based affiliate tracking is used only if you have granted consent.


8. Log Data & Security

When you access our website or app, our servers automatically record limited technical information such as IP address, device type, operating system, visited pages, crash logs, and timestamps. This is necessary to ensure security, diagnose issues, and maintain proper performance.


9. California Privacy Rights (CCPA)

California residents have specific rights regarding their personal information, including the right to request details about the categories of data collected, to request deletion, to access specific information, and to opt out of data practices considered a “sale” under California law.

We do not sell personal information in the traditional sense, but certain advertising technologies may fall under the CCPA definition. California residents may opt out at any time by contacting us.


10. Your Data Rights

You may exercise the following rights under applicable laws:

  • Right to withdraw consent
  • Right to object to processing
  • Right to access your personal data
  • Right to correct inaccurate data
  • Right to request deletion
  • Right to restrict processing
  • Right to data portability
  • Right not to be subject to automated decision-making
  • Right to file a complaint with a supervisory authority

To make a request, please contact us using the details provided on our website. We may retain request-related correspondence for up to three years to document compliance obligations.


11. How We Protect Data

We use industry-standard administrative, physical, and technological safeguards to protect your information. Although no system is perfectly secure, we continuously improve our protective measures.


12. Data Retention

We keep personal information only as long as necessary for the purposes explained in this Policy or as required by law. When information is no longer needed, it is securely deleted or anonymized.


13. International Data Transfers

Your information may be processed in countries outside your home region. Where such transfers occur, we rely on recognized compliance mechanisms such as standard contractual clauses or adequacy decisions, including the EU-U.S. Data Privacy Framework where applicable.


14. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect legal, technical, or operational changes. When updates are made, the “Last Updated” date will be modified accordingly. Continued use of our services after changes indicates your acceptance of the revised Policy.

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